Cineflix sees CEE sales

Cineflix Rights has signed deals with Central and Eastern European broadcasters for more than 400 hours of programming, including the reality series Conviction Kitchen (pictured) among other titles.
July 12, 2012

Cineflix Rights has signed deals with Central and Eastern European broadcasters for more than 400 hours of programming, including the reality series Conviction Kitchen (pictured) among other titles.

CET21 in the Czech Republic has acquired Mayday: Air Disaster, Cold Blood, and Huge Moves, while in Hungary, Chello Central Europe signed deals for a large number of property and lifestyle programs, including Property Brothers, Buying and Selling, My House Your Money, Conviction Kitchen, The Unsellables, Cold Blood, Dinner Party Wars and Family Food Challenge.

In Poland, TVN bought Massive Moves, Final 24 and Zoo Tales: Birth of a Baby Elephant, while Discovery Poland has bought titles including Cold Blood, My Teenage Weddings and Ten Days to Victory.

Additionally, Zonemedia Europe has picked up such titles as A Gypsy Life for Me, Border Security and Medical Emergency, while Astana TV Kazakhstan has bought In-Law Wedding Wars and CME Romania has purchased Mayday: Air Disaster.

“Increasing our activity in Central and Eastern Europe is a key part of Cineflix Rights’ business strategy,” said Chris Bonney, CEO of rights, Cineflix Media. “We’ve already raised our deals by more than 100% over the last two years in territories such as Russia, the Baltic States and Ukraine. We are also targeting growth in other territories in the region and pleased that we’ve already signed deals in countries such as Kazakhstan and Romania as well as pan-EMEA broadcasters.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.