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TALK ABOUT A WINNING PARTNERSHIP

This year’s Branded Entertainment Forum is designed to showcase the cutting-edge strategies and best practices in the development of unscripted/factual branded entertainment. Join  NBC’s Fashion Star creators Laura Caraccioli-Davis, EVP of ...
July 12, 2012

This year’s Branded Entertainment Forum is designed to showcase the cutting-edge strategies and best practices in the development of unscripted/factual branded entertainment.

Join  NBC’s Fashion Star creators Laura Caraccioli-Davis, EVP of Advertising, ElectusJames Deutch and E.J. Johnston, Executive Producers at EJD Productions and Joe Feczko, EVP Chief Creative Officer, Macy’s Inc., in a conversation moderated by Mike Wiese, Director of Branded Entertainment, JWT, as they discuss a partnership between producer, network, brand and consumer that leaves everyone a winner.

Laura Caraccioli-Davis
Executive Vice President of Advertising
Electus

James Deutch
Co-founder/ Executive Producer
EJD Productions LLC

Joe Feczko
SVP Marketing Innovation and Integration
Macy’s Inc.

E.J. Johnston
Co-founder/ Executive Producer
EJD Productions LLC

Mike Wiese
Director of Branded Entertainment
JWT

The NBC’S Fashion Stars Story is one of several case studies and panels carefully selected in consultation with our all-star advisory board to engage content producers, brand marketers, creative and media agencies and execs from television networks and digital platforms in a day designed to decipher cutting-edge strategies and best practices in the development of unscripted/factual branded entertainment. You can see who`s already registered to attend here.

Be sure to register by September 21 to take advantage of the early bird rate break!

 

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About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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