ITV Studios adds unscripted comedy entertainment exec

Laura Gibson, ITVS' new creative director, comedy entertainment, joined the company in 2011 following stints with Princess Productions and Roughcut TV.
July 17, 2012

ITV production arm ITV Studios has named Laura Gibson as its creative director, comedy entertainment.

In the newly created role, Gibson will be in charge of developing and executive producing unscripted comedy entertainment formats for ITV Network and non-ITV network channels. She will also nurture new comedy talent.

As creative director, she will head up a new comedy development team, which includes ITV Studios producer Jack Kennedy as development executive, and assistant producer Susannah Hayley.

Gibson will report to the newly appointed director of entertainment, Shu Greene, when she joins ITV Studios in the fall from Syco TV.

Gibson has been with ITV Studios since 2011, as an entertainment development executive. Prior to that, she was head of development at Princess Productions, where she formatted Famous and Fearless for Channel 4. She has also held roles as head of comedy entertainment at Roughcut TV, as well as senior production and development roles at Zeppotron, Objective Productions and Monkey Kingdom.

“Given the increasing industry demand for quality comedy entertainment programming, we’ve identified the opportunity for a dedicated comedy development team to develop and produce new content and build relationships with comedy talent,” said ITV Studios managing director Denise O’Donoghue. “Laura has already demonstrated her remarkable ability to devise talked-about comedy TV and I can’t wait to see the projects that will come from this new team.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.