TV

NBCU encourages Portugal, Finland to “Dance Your A** Off”

NBCUniversal International has sold the weight-loss dance challenge format to commercial broadcaster SIC in Portugal and free-to-air channel Fox in Finland.
July 20, 2012

NBCUniversal International has sold its weight-loss dance challenge format Dance Your A** Off (DYAO) to commercial broadcaster SIC in Portugal and free-to-air channel Fox in Finland.

Each territory will produce local versions of the format, which originally debuted on Oxygen in the U.S. in 2009.

The format features contestants aiming to lose weight by taking part in a strict dance and fitness routine. One contestant is eliminated each week based on dance scores delivered by celebrity judges and the amount of weight lost.

In Portugal, FremantleMedia will produce a 14 x 90-minute season for SIC, while in Finland, Metronome Film & Television and Estonia’s Ruut will collaborate on 10 x 60-minute originals, which will also air as 10 x 30-minute repeats. Both series are slated to air in their territories in September.

“Having simultaneous series orders from two opposite corners of Europe highlight the format’s ability to transcend cultures and entertain all types of audiences,” said Yvonne Pilkington, SVP of formats and production at NBCUniversal International. “DYAO definitely has a lot of good momentum going for it, and we look forward to partnering with broadcasters around the world to tailor DYAO to their audiences.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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