Lucerne-set television festival the Rose d’Or has new owners, with Swiss multinational media company Ringier transferring the rights to the Geneva-based European Broadcasting Union (EBU).
The EBU, which is composed of 74 broadcasting organizations in 56 countries across Europe, North Africa and the Middle East, will take over the marketing of the Rose d’Or on August 1, and is already planning and organizing the next annual festival in Brussels.
Ringier had taken over the Rose d’Or from Freddy Burger Management shortly before its 50th anniversary in 2009, but because of a restructuring of Ringier’s entertainment division, the rights have been sold off.
“Ringier was able to position the Rose d’Or again as what it is — one of the most important entertainment television festivals in the world. The European Broadcasting Union can now offer this event the perfect platform for a great future. And I’m delighted about that,” said Marc Walder, CEO of Ringier.
“The Rose d’Or Festival encapsulates quality and innovative entertainment values which are at the heart of public service broadcasting. The EBU is very excited to have acquired the Rose d’Or Festival and looks forward to bringing the event to a large European audience,” said Ingrid Deltenre, EBU director general.