CBS Studios International is set to launch more CBS-branded channels with Chellomedia’s Chello Zone in 83 territories across Europe, the Middle East and Africa.
Existing channels will be rebranded and reprogrammed as CBS Reality, CBS Drama and CBS Action, and will have a collective reach of 43 million subscribers. This new partnership expands on the UK venture for CBS-branded channels that the companies launched in November 2009.
CBS will take a 30% stake in the channels, for an undisclosed sum, which will continue to be operated by Chello Zone. A new board is being formed with representatives from CBS and Chello Zone to guide strategy and direction.
Content for the CBS Chello Zone channels will be sourced from CBS’s television library, which includes documentary and news program 48 Hours and reality series America’s Next Top Model. The channels will also acquire programming from third-party suppliers.
“This is another terrific international business opportunity using CBS’s wealth of content and globally recognized brand for equity in an exciting growth venture. It opens yet another new international distribution outlet for our vast programming library, provides another way to monetize our content and complements our strong ongoing licensing of programming around the world,” said CBS Studios International president Armando Nuñez.
“The UK channels have grown impressively and we look forward to emulating that success across EMEA, bringing the iconic CBS program library to our millions of dedicated viewers,” said Dermot Shortt, CEO of Chello Zone.