Unscripted

Lifetime, Lambert, Weinstein unite for “Supermarket Superstars”

U.S. net Lifetime has commissioned Supermarket Superstars, hosted by Stacy Keibler (pictured), a reality-competition series in which aspiring food product inventors pitch concepts to a panel of experts.
August 13, 2012

U.S. net Lifetime has commissioned Supermarket Superstars, hosted by Stacy Keibler (pictured), a reality-competition series in which aspiring food product inventors pitch concepts to a panel of experts.

Produced by The Weinstein Company (Project Runway) and Studio Lambert (Undercover Boss), the 10-episode series will feature contestants pitching their creations to three mentors.

As the mentors critique each idea from their own professional point-of-view, each contestant must then refine their product before presenting the final concept to a supermarket buyer. The winner of each episode will get an investment in their product and will return for the season finale, with one contestant winning a nationwide launch in a major grocery chain’s stores across America.

Show host Keibler, an actor and model, first made her name on wrestling shows before landing parts in series including Chuck and How I Met Your Mother. She also appeared as a contestant on ABC’s Dancing with the Stars.

The series will be produced by Weinstein Company co-chairmen Bob and Harvey Weinstein; Meryl Poster and Barbara Schneeweiss, also of The Weinstein Company; Stephen Lambert and Eli Holzman of Studio Lambert; showrunner Rhett Bachner; and Rob Sharenow, Gena McCarthy and Stephen H. Schwartz of Lifetime.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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