Digital

Hoff Productions teams with Breitling, Travolta for branded doc

Super Factories: Breitling features actor and aviation aficionado John Travolta as well as adventurer Yves "The Jetman" Rossy.
August 24, 2012

Bay Area-headquartered prodco Hoff Productions has teamed up with Swiss watch maker Breitling for a branded doc, Super Factories: Breitling, which goes behind the scenes to reveal the process of building the famous timepieces.

The one-hour special, which debuted yesterday on Breitling’s YouTube channel, features actor and aviation aficionado John Travolta as well as adventurer Yves “The Jetman” Rossy, who delve into the story behind the timepiece favored by aviators, the Chronomat.

The doc will be available through international distributor Off the Fence beginning at MIPCOM in October.

“Hoff Productions has a long and successful history in creating high-quality branded content,” said Ben Balmer, global marketing director for Breitling. “We were thrilled to team up with them to deliver a show that marries the fascinating mechanics of our great watch with our accomplishments in aviation.”

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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