Shine 360° has named Mark Rosenegk (pictured) to the newly created position of director of brand partnerships.
Formerly VP of brand partnerships for FremantleMedia Enterprises, Rosenegk will oversee all United Kingdom and multi-territory brand and advertiser partnerships across sponsorship and promotions, brand and product integration, and advertiser-funded productions for broadcast and digital for the Shine Group’s global commercial and rights management division.
He will also work with other group-wide divisions, including the Shine Networks, Shine Digital, Shine International and 360° teams in the United States, UK, Australia, France and Nordics.
“This is a very exciting time to join a hugely creative and innovative business like Shine 360°,” he said in a statement. “We are already establishing meaningful partnerships with advertisers and agencies in the UK and being able to offer a multi-territory solution through access to inspirational brands like MasterChef and One Born Every Minute, as well as the creation of new content on all platforms, is a very strong proposition.”
While at FremantleMedia Enterprises Rosenegk worked on formats including The X-Factor, Britain’s Got Talent and Grand Designs, and with advertisers including Marks & Spencer, Nokia, L’Oreal and Sainsbury’s.
Prior to that he was commercial director at All3Media’s Kameleon and head of sponsorship and interactive at ITV.