People/Biz

Shine hires Rosenegk for brand partnerships role

The global producer's commercial and rights management arm has hired ex-FremantleMedia Enterprises exec Mark Rosenegk (pictured) to be director of brand partnerships.
September 4, 2012

Shine 360° has named Mark Rosenegk (pictured) to the newly created position of director of brand partnerships.

Formerly VP of brand partnerships for FremantleMedia Enterprises, Rosenegk will oversee all United Kingdom and multi-territory brand and advertiser partnerships across sponsorship and promotions, brand and product integration, and advertiser-funded productions for broadcast and digital for the Shine Group’s global commercial and rights management division.

He will also work with other group-wide divisions, including the Shine Networks, Shine Digital, Shine International and 360° teams in the United States, UK, Australia, France and Nordics.

“This is a very exciting time to join a hugely creative and innovative business like Shine 360°,” he said in a statement. “We are already establishing meaningful partnerships with advertisers and agencies in the UK and being able to offer a multi-territory solution through access to inspirational brands like MasterChef and One Born Every Minute, as well as the creation of new content on all platforms, is a very strong proposition.”

While at FremantleMedia Enterprises Rosenegk worked on formats including The X-Factor, Britain’s Got Talent and Grand Designs, and with advertisers including Marks & Spencer, Nokia, L’Oreal and Sainsbury’s.

Prior to that he was commercial director at All3Media’s Kameleon and head of sponsorship and interactive at ITV.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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