Weather Channel, Passion enter two-year deal

September 6, 2012 by Kelly Anderson

London-based indie Passion Distribution has been named the international distributor of The Weather Channel’s primetime factual series, as part of an exclusive two-year deal.

As part of the agreement, Passion Distribution will be representing Iron Men at MIPCOM in October. The factual series from the producers of Mega Structures, Pipeline39, follows iron workers in New York City as they battle extreme weather conditions to complete work on skyscrapers and bridges.

Docu-drama anthology series Braving the Elements is also part of the deal. The mini-series reveals the work, subculture and characters that are in professions primarily taking place outdoors in extreme weather conditions and locations. Windmill workers, power crews, and iceberg-hunters feature in the series.

Passion CEO Sally Miles said The Weather Channel had “impressed our international industry with [its] move into these really strong, big budget factual series. The genre and subject does incredibly well for large global mainstream broadcasters and so we can’t wait to present this first new slate at MIPCOM in October.”

“Viewers in the United States have responded to Iron Men and all of the Braving the Elements shows and we think the engaging stories of characters who work outside, in extreme weather conditions, will appeal to an international audience as well,” added David Shipps, senior VP of business development at The Weather Channel.

Passion Distribution also represents The Weather Channel original series Lifeguard! on behalf of LMNO Productions. Passion will be launching season two at MIPCOM.

Tags: Braving the Elements, Iron Men, MIPCOM, Passion Distribution, Pipeline39, Sally Miles, The Weather Channel