People/Biz

Sundance Channel appoints digital media SVP

Formerly an exec at Logo, Claudia Gorelick (pictured) will head up development, distribution and partnerships for the U.S. cable network's digital initiatives.
September 10, 2012

AMC Networks’ Sundance Channel has hired Claudia Gorelick (pictured) to head up development, distribution and partnerships for the U.S. cable network’s digital initiatives as SVP, digital media and business strategy.

Formerly VP, strategy and operations for the Viacom-owned cable net Logo, Gorelick will also shape the vision for Sundance’s various digital platforms, including online, VOD, mobile and iTV.

“We are thrilled Claudia is joining our team,” said Sundance Channel general manager Sarah Barnett in a statement. “She is an innovator and dynamic executive with a proven track record in brand strategy and long-range investment planning that will help expand our brand and create new business opportunities for the network.”

While at Logo, Gorelick managed the channel’s operations, business strategy, digital distribution and retail partnerships. Prior to that she was director of services marketing for small and medium business at SAP and worked as a senior manager of strategic planning and business development for IBM. She has worked for Razorfish, Inc., WNYC Radio and Routledge.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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