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Oslo’s Limelight Film & TV relaunches as Rakett

Oslo-based production company Limelight is rebranding as Rakett, and will be headed up by former Rubicon TV exec Andreas Hjerto (pictured) and a new management team.
September 13, 2012

Oslo-based production company Limelight is rebranding as Rakett, and will be headed up by former Rubicon TV exec Andreas Hjerto (pictured) and a new management team.

Limelight Film & TV, which produced reality shows Charter Fever and Celebrity Babysitter, was founded in 2000 by Morten Skovdahl and was owned by Swedish indie Titan before joining the NICE group, a Nordic indie production alliance, last year.

Rakett translates as Rocket in English, and is meant to reflect the company being “young, fast, bold and a distinct challenger to the heavyweight production groups that increasingly dominate the Nordic territories,” according to nice group CEO Morten Aass.

The launch of Rakett is part of the restructuring within the NICE group, aimed at developing high-quality, cost-effective local content.

“I’ve never been part of such a hungry creative team,” said Andreas Hjerto. “We’re young, alternative and not scared of taking chances. We will continue to focus on strong, character-driven entertainment, reality and documentary series, but we also want to experiment with other genres. We have strengthened our development department and are looking forward to doing a lot of pitching in the third quarter of this year.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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