Oslo-based production company Limelight is rebranding as Rakett, and will be headed up by former Rubicon TV exec Andreas Hjerto (pictured) and a new management team.
Limelight Film & TV, which produced reality shows Charter Fever and Celebrity Babysitter, was founded in 2000 by Morten Skovdahl and was owned by Swedish indie Titan before joining the NICE group, a Nordic indie production alliance, last year.
Rakett translates as Rocket in English, and is meant to reflect the company being “young, fast, bold and a distinct challenger to the heavyweight production groups that increasingly dominate the Nordic territories,” according to nice group CEO Morten Aass.
The launch of Rakett is part of the restructuring within the NICE group, aimed at developing high-quality, cost-effective local content.
“I’ve never been part of such a hungry creative team,” said Andreas Hjerto. “We’re young, alternative and not scared of taking chances. We will continue to focus on strong, character-driven entertainment, reality and documentary series, but we also want to experiment with other genres. We have strengthened our development department and are looking forward to doing a lot of pitching in the third quarter of this year.”