Discovery Canada, Insight to adapt NRK format
Discovery Channel Canada has commissioned Canadian indie Insight Productions to make the first English-language version of Norwegian broadcaster NRK’s format Never Ever Do this at Home (pictured).
Indie distributor DRG sold the format rights to Insight, which then won a commission from Discovery to produce a 13 x 30-minutes first season. The show will air on Discovery Canada in early 2013.
The Canadian version of Never Ever Do this at Home will see two hosts testing and challenging things around the home. Drawing on science, whilst breaking with accepted health and safety regulations, the pair carry out household experiments and stunts.
“Insight is proud to bring some of the world’s top formats into Canada,” said Insight CEO and chairman John Brunton. “Never Ever Do this at Home is the latest gem we’re looking forward to producing. We are literally going to blow the roof off this house.”
“It’s a fairytale,” added Ole Hedemann, NRK’s head of format development. “DRG is breaking new deals for this format continuously. This deal will help build the brand Never Ever Do this at Home towards even more success.
“We started NRK Formats together with DRG 16 months ago, and already everyone seems to be talking about this format. Now, working closely together with great producers, we will seek to maximize brand value for current and future licensees.”
Never Ever Do this at Home has already been produced by TV2 Zulu in Denmark, which recently greenlit a second season. ZDF in Germany has broadcast one season of the series to date, produced by Prime Productions.
Patrick Roberts, DRG’s senior VP of international sales, said: “The highly-anticipated Discovery Channel Canada series will be the latest addition to the growing number of formatted versions based on this successful NRK show.
“As the first English-language version, it will serve as a great vehicle to extend the brand to new markets.”
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