TV

Science, Black Eyed Peas star team up for special

The Discovery Communications net's i.am.mars: Reach for the Stars, airing tonight, documents the collaboration between will.i.am and NASA that helped one of his songs to make history.
September 19, 2012

It’s one thing to get radio play for a song here on Earth, but quite another to get it on Mars.

In i.am.mars: Reach for the Stars, airing on Discovery Communications net Science tonight (September 19) at 10 p.m. EST/PST, viewers will get a glimpse of the collaboration between Black Eyed Peas frontman will.i.am and NASA that saw his song, “Reach for the Stars (Mars Edition),” make history as the first song to be broadcast from another planet to Earth.

The special, executive produced by will.i.am., documents the process behind the writing and recording of the song, as well as the technical procedures involved in uploading the song to Curiosity, the NASA spacecraft that successfully landed on Mars last month. The show will detail the work required to pull off the 350-million mile interplanetary broadcast.

Science says the special will also delve into the musician’s passion for the “STEAM” movement, designed to inspire and educate the next generation of scientists through explorations in science, technology, engineering, arts and math.

“Between Mars Landing 2012 and i.am.mars: Reach For The Stars, Science is consumed with the bold exploration of the Red Planet,” said Debbie Myers, the network’s general manager and executive vice president. “We hope our viewers are as inspired as we are by the creativity, imagination and daring of both will.i.am and NASA.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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