Electus International and Netflix are making Morgan Spurlock’s doc Mansome available to subscribers in the U.S., UK and Canada, with Electus also partnering with Citysearch for a YouTube series.
As part of the exclusive deal between the global distribution arm of Ben Silverman’s multimedia studio Electus and the Internet subscription service, Netflix will make the male grooming-focused comedy doc (pictured) available on September 21.
The Netflix roll-out for Mansome is something the filmmaker hinted at in an earlier interview with realscreen, where Spurlock discussed his platform-agnostic approach to distribution for his work.
In addition, Netflix has also acquired the worldwide SVOD rights to the film, produced by Spurlock and DumbDumb co-founders Will Arnett, Jason Bateman and Electus founder Ben Silverman, on a non-exclusive basis.
The film had a world premiere at the Tribeca Film Festival in April 2012, and had a limited theatrical release in May.
In other Electus news, the company’s food-centric YouTube channel HUNGRY has partnered with online local guide Citysearch to launch a web series, Hungry In…
Premiering on September 21, the series gives an insider look at some of America’s top restaurants, in the most interesting neighborhoods, from New York’s Hamburger Alley to Hyde Park in Austin, Texas. A new episode of Hungry In… will premiere every Friday after the web series launch.
“We recruited the best and most connected tastemakers from across America to become our Citysearch expert scouts,” said David Israel, director of content and community at Citysearch. “Our scouts have been eating their way through their cities for years and know their neighborhoods like nobody else in town. Hungry In… is a great vehicle to highlight their go-to local restaurant recommendations.”
A preview can be seen here.