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Breakthrough enters home entertainment arena

The Canadian indie producer becomes an online direct-to-consumer distributor by introducing BreakthroughHomeEntertainment.com, launching with three of the company's titles, including Less Than Kind (pictured).
September 24, 2012

With online distribution continuing to make inroads, Canadian indie Breakthrough Entertainment has launched a home entertainment division to get its film and TV series product deeper into the market.

The indie producer is becoming an online direct-to-consumer distributor by introducing BreakthroughHomeEntertainment.com, initially in Canada, ahead of an international roll-out down the road.

Nat Abraham, president of distribution at Breakthrough Entertainment, will head up the new division, which is going to market first with the primetime drama Less Than Kind (pictured above), and two CGI documentary series, Greatest Tank Battles and Battlefield Mysteries.

BreakthroughHomeEntertainment.com will also distribute online theatrical features to emerge from the indie producer’s newly-established film sales division under Marina Cordoni, vice president of movies.

“Breakthrough’s programming has developed a strong following here in Canada and we believe that the establishment of Breakthrough Home Entertainment is the optimum way to address a growing appetite among fans of our shows who want to own our titles,” Abraham said in a statement.

 

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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