MIPCOM Picks 2012: Model Employee
Partners: Studio Lambert for VH1; distributed by All3Media
Length: 8 x 1 hr (commercial) and Format
Airing: Winter 2012/2013
Rights available: All TV rights, on-demand rights and home video rights for world, excluding U.S., Canada and Puerto Rico
In the cutthroat world of modeling, some aspiring kings and queens of the catwalk will do anything to get that plum gig… including cleaning toilets, apparently. This new reality competition from Studio Lambert (Undercover Boss), coming to U.S. cable net VH1, will pit 10 models against each other in a bid to become the “spokesmodel” for Las Vegas luxury hotel Mandalay Bay. But the competition isn’t based on runway etiquette or sharpness of cheekbone. In order to be the face of the brand, the contestants will have to get to know every aspect of it – by working with the chefs, the maids, the croupiers, and a few live sharks here and there.
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