Digital

Participant Media launches YouTube channel

TakePartTV aims to be a socially relevant channel on YouTube, offering a mix of content including daily news, non-fiction series, short-form comedy and animation.
October 3, 2012

Participant Media has launched TakePartTV, a YouTube channel offering a mix of content including daily news, non-fiction series, short-form comedy and animation.

Aiming to feature eye-opening and optimistic content around big issues that face the planet, its web content includes series Capitalism, which sees Henry Rollins on the campaign trail, and Story of Pines, a short animated film set to the songs of Alison Sudol, aka A Fine Frenzy.

American Savage is a series featuring one-on-one debates with Dan Savage, and Mission sees NBA star Kobe Bryant takes to the streets of LA to shed light on homelessness.

TakePartTV’s flagship show, BFD: Brain Food Daily, offers an irreverent look at under-reported stories, with episodes on making money from legalizing sex, drugs and gambling; and 10 foods the government should ban.

“Millennials are the first generation of digital natives,” said Evan Shapiro, president of Participant Television. “In a very real way, they will dictate the future – so it’s important to create a channel that speaks their language. Our goal is to bridge the gap between heartfelt idealism and slap-stick humor by bringing provocative programming that will engage dialogue and, better yet, give viewers a way to take action on the issues that they care most about.”

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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