Formats

MIPCOM ’12: Armoza brings “Trinny and Susannah: Inside Out” to Cannes

Israeli indie Armoza Formats has acquired international distribution rights to a new reality format starring British style experts and What Not to Wear stars Susannah Constantine and Trinny Woodall (pictured).
October 8, 2012

Israeli indie Armoza Formats has acquired international distribution rights to a new reality format starring British style experts and What Not to Wear stars Trinny Woodall (pictured above, right) and Susannah Constantine (left).

Based off of an Israeli program produced by Abot Hameiri Productions for Channel 10, makeover series Trinny and Susannah: Inside Out features the well-known fashionistas working with “fashion-challenged pairs to transform their bodies and their souls.”

The original series was shot in Tel Aviv and included a teenage daughter embarrassed by her scantily-dressed mom, two sisters disfigured in a car accident, and a male stripper and his fiancée. It is scheduled to make its broadcast premiere in Israel later this month.

“Trinny and Susannah have already won over millions of viewers all over the world with their candid personalities, so Trinny and Susannah: Inside Out offers significant international potential,” said Avi Armoza, founder and CEO of Armoza Formats.

“The new format demonstrates our ongoing commitment to creating high quality, entertaining content that resonates with global audiences and we look forward to a busy week ahead in Cannes.”

Woodall and Constantine are best known for hosting BBC television series What Not to Wear for five seasons and then Trinny & Susannah Undress on ITV.

They also starred in U.S. series Making Over America with Trinny and Susannah, which aired on TLC.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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