Scripps Networks International has inked multiple carriage agreements for its lifestyle brands Food Network, Fine Living Network, Food Network Asia and Travel Channel International, leading to significant expansion in Asia and Central and Eastern Europe.
The deals include channel launches with distributors in seven new countries, and expansions through new cable and broadband system partnerships in seven countries.
Among the new launches, Food Network has debuted in Latvia, Georgia, Romania and Serbia. The lifestyle channel can now be found on one of Latvia’s largest cable providers, Izzi; in Georgia on leading cable provider Super TV; in Romania on Intersat; and in Serbia on Targo Telekom.
In Cyprus, Food Network has penned an expansion agreement with PrimeTel, one of the main providers of managed IPTV services on the Mediterranean island republic.
Elsewhere, Fine Living Network has launched for the first time in the Russian Federation through Arkhangelsk TelevisionCompany (ATK). Additionally, the channel has gained increased distribution in Ukraine through a new carriage agreement with Divan.TV; in the Czech Republic with IPTV provider SELF servis; in Romania through Pan Electro; and in Georgia with Super TV.
Meanwhile, Food Network Asia celebrated its sixth launch in the Asian market with a premiere in Mongolia on the country’s first IPTV operator, Univision. Mongolia joins the lifestyle channel’s growing roster of Asian territories that includes Indonesia, Singapore, the Philippines, Malaysia and Taiwan.
In Malaysia, Astro has strengthened Food Network Asia’s profile on its Beyond HD service with expansion to a full 24/7 channel, while in Taiwan Food Network Asia will launch on the country’s largest cable system CNS on Wednesday (October 10).
Finally, Travel Channel International has launched its HD service in Turkey and Turkish-speaking Northern Cyprus on D-Smart. The channel will be available as a fully localized feed in Turkey in early 2013.
In related news, Scripps Networks International has penned a number of programming deals for two of its international channel brands.
Food Network UK is strengthening its original programming slate by commissioning its fourth original production, Jonathan Phang’s Caribbean Cookbook (10 x 30-minutes, working title), starring the titular TV personality and self-taught chef.
Meanwhile, Travel Channel International is bolstering its line-up by acquiring five new U.S. Travel Channel series as well as greenlighting its first Asian commission, Destination Wedding, with former Miss Malaysia Debbie Henry.
The acquired U.S. series include Bert the Conqueror, Off Limits and Bizarre Foods America for 2012, as well as Hotel America and Miami Airport 24/7 for 2013. Destination Weddings, meanwhile, is scheduled to premiere worldwide on December 3.
“These new commissions build on Scripps Networks International’s global hit line-up and reinforce our commitment to offering high quality, locally-produced programming to international audiences,” said Jon Sichel, MD of Scripps Networks Interactive EMEA.