TV

MIPCOM ’12: PBS gives Ireland “The Choice”

Distributor PBS International has struck a deal for U.S. presidential election special The Choice 2012 with broadcaster RTÉ, making Ireland the latest of more than 88 countries to take the 'Frontline' special.
October 8, 2012

Distributor PBS International has struck a deal for U.S. presidential election special The Choice 2012 with broadcaster RTÉ, making Ireland the latest of more than 88 countries to take the ‘Frontline’ special.

The Choice 2012 profiles U.S. President Barack Obama (pictured above) and Governor Mitt Romney, and features more than 100 in-depth interviews with friends, family, authors and journalists.

“Historically, MIPCOM has helped us to generate many of our sales for The Choice,” said Tom Koch, VP of PBS International.An annual venue where we can reach so many buyers at one time affords us the opportunity to introduce the series at one MIPCOM and close deals through the next.”

The deal with RTÉ adds to the list of more than 34 broadcasters who have signed on to air The Choice 2012 since MIPCOM 2011, including the CBC, Educational Broadcasting System (EBS), Geo TV, NHK, Public Television Service (PTS), Societe Radio-Canada (SRC-RDI), Special Broadcasting Service (SBS), SVT, Televisió de Catalunya/TV3, and TVI Portugal.

In related news, PBS International and South Korean pubcaster EBS have renewed their output agreement for an additional two years, continuing their longstanding relationship.

The deal allows EBS exclusive access to new content across several factual genres. In addition to The Choice, EBS gets titles such as Hunting the Elements, racking Your Genetic Code and The Real CSI.

Koch said: “EBS is a valuable, quality client and we look forward to many more years with them.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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