TV

MIPCOM ’12: PBS gives Ireland “The Choice”

Distributor PBS International has struck a deal for U.S. presidential election special The Choice 2012 with broadcaster RTÉ, making Ireland the latest of more than 88 countries to take the 'Frontline' special.
October 8, 2012

Distributor PBS International has struck a deal for U.S. presidential election special The Choice 2012 with broadcaster RTÉ, making Ireland the latest of more than 88 countries to take the ‘Frontline’ special.

The Choice 2012 profiles U.S. President Barack Obama (pictured above) and Governor Mitt Romney, and features more than 100 in-depth interviews with friends, family, authors and journalists.

“Historically, MIPCOM has helped us to generate many of our sales for The Choice,” said Tom Koch, VP of PBS International.An annual venue where we can reach so many buyers at one time affords us the opportunity to introduce the series at one MIPCOM and close deals through the next.”

The deal with RTÉ adds to the list of more than 34 broadcasters who have signed on to air The Choice 2012 since MIPCOM 2011, including the CBC, Educational Broadcasting System (EBS), Geo TV, NHK, Public Television Service (PTS), Societe Radio-Canada (SRC-RDI), Special Broadcasting Service (SBS), SVT, Televisió de Catalunya/TV3, and TVI Portugal.

In related news, PBS International and South Korean pubcaster EBS have renewed their output agreement for an additional two years, continuing their longstanding relationship.

The deal allows EBS exclusive access to new content across several factual genres. In addition to The Choice, EBS gets titles such as Hunting the Elements, racking Your Genetic Code and The Real CSI.

Koch said: “EBS is a valuable, quality client and we look forward to many more years with them.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search