MIPCOM ’12: YouTube expands channels offering with BBCWW, Jamie Oliver
Digital video giant YouTube is expanding its original channels initiative with more than 60 new offerings, including channels from All3Media, BBC Worldwide, ESPN, Vice magazine and celeb chef Jamie Oliver (pictured).
Among the new offerings, Fast, Furious & Funny is an automotive-focused channel from Zodiak Active and Bullseye, while On Earth comes from BBC Worldwide. The Jamie Oliver Food Channel, meanwhile, comes from the titular British chef and his indie FreshOne; while Taratata on Air comes from Air Productions and the Banijay Group.
The new offerings expand on the 100 original U.S. channels announced last year, and features channels from France, Germany, the UK and the U.S.
“From local cuisine, health and wellness and parenting to sports, music, comedy, animation and news, this new lineup of original channels will have something for everyone,” said Robert Kyncl, YouTube’s VP and global head of content. “They are backed by some of the biggest producers, well-known celebrities and emerging media companies from Europe and the U.S.”
Kyncl, who keynotes at MIPCOM in Cannes later today, added that YouTube’s top 25 original channels currently average more than a million views every week.
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