Music licensing company Jingle Punks has signed a deal with United Arab Emirates-based PopArabia, a music publisher and rights consultancy in the Middle East and North Africa (MENA), which will mark the first custom composing initiative in the region, according to the company.
As part of the deal, Jingle Punks will enlist songwriters and producers from its New York-based studios to create custom songs and compositions for clients in the UAE, in addition to making its entire library of more than 75,000 pre-cleared tracks available to PopArabia’s clients.
The partnership will be overseen by Brian Wahlund, VP of brand strategy of Jingle Punks and Hussain Spek Yoosuf, managing director of PopArabia, a company supported by twofour54, the Abu Dhabi government initiative.
“Content creation in the Middle East will grow exponentially over the next decade,” says Jingle Punks’ Wahlund. “Our strategy is to work with local musicians based in the UAE and regionally and use their skills, insight and talent to further Jingle Punks’ ever-expanding international pipeline. The demand for top-of-the-line content and technology knows no borders.”
“PopArabia will now be able to provide bespoke music production locally to regional players,” said PopArabia’s founder Hussain Spek Yoosuf.