Unscripted

Jingle Punks to make music for MENA

Music licensing company Jingle Punks has signed a deal with UAE-based PopArabia, a music publisher and rights consultancy in the Middle East and North Africa (MENA), marking the first custom composing initiative in the region.
October 11, 2012

Music licensing company Jingle Punks has signed a deal with United Arab Emirates-based PopArabia, a music publisher and rights consultancy in the Middle East and North Africa (MENA), which will mark the first custom composing initiative in the region, according to the company.

As part of the deal, Jingle Punks will enlist songwriters and producers from its New York-based studios to create custom songs and compositions for clients in the UAE, in addition to making its entire library of more than 75,000 pre-cleared tracks available to PopArabia’s clients.

The partnership will be overseen by Brian Wahlund, VP of brand strategy of Jingle Punks and Hussain Spek Yoosuf, managing director of PopArabia, a company supported by twofour54, the Abu Dhabi government initiative.

“Content creation in the Middle East will grow exponentially over the next decade,” says Jingle Punks’ Wahlund. “Our strategy is to work with local musicians based in the UAE and regionally and use their skills, insight and talent to further Jingle Punks’ ever-expanding international pipeline. The demand for top-of-the-line content and technology knows no borders.”

“PopArabia will now be able to provide bespoke music production locally to regional players,” said PopArabia’s founder Hussain Spek Yoosuf.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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