Endemol teams with Rolling Stones for pay-per-view gig telecast

Endemol's offices in the UK and the Netherlands will also co-manage the international digital rights for the veteran rock band's upcoming "50 and Counting" tour, alongside The Dainty Group.
October 15, 2012

Global production company Endemol is co-managing the international digital rights for The Rolling Stones’ upcoming 50th anniversary tour, alongside tour promoters The Dainty Group.

The partnership with see the final date of the four-city outing, dubbed the “50 and Counting” tour, telecast live via pay-per-view from the Prudential Center in New Jersey on December 15 at 9pm EST. The pay-per-view concert program, One More Shot, will be distributed by WWE.

Endemol’s offices in the UK and The Netherlands will co-manage the tour’s international digital rights with The Dainty Group, with the companies stating they are “collaborating on plans that will allow fans unprecedented interaction with the ’50 and Counting’ tour experience, more details of which will be revealed in due course.”

“We are extremely proud to be partnering with the world’s greatest rock ‘n’ roll band and the Dainty Group,” said Endemol group president Tim Hincks. “’50 and Counting’ is set to be a phenomenal global celebration of the Rolling Stones and we’ll soon be announcing further plans to make it an interactive experience for fans like no other.”

The band is also the subject of the highly anticipated documentary from Brett Morgen, Crossfire Hurricane, which will air on the U.S. premium cable net on November 15, with a theatrical release for the UK and an airing on BBC2 also on the way.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.