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Endemol teams with Rolling Stones for pay-per-view gig telecast

Endemol's offices in the UK and the Netherlands will also co-manage the international digital rights for the veteran rock band's upcoming "50 and Counting" tour, alongside The Dainty Group.
October 15, 2012

Global production company Endemol is co-managing the international digital rights for The Rolling Stones’ upcoming 50th anniversary tour, alongside tour promoters The Dainty Group.

The partnership with see the final date of the four-city outing, dubbed the “50 and Counting” tour, telecast live via pay-per-view from the Prudential Center in New Jersey on December 15 at 9pm EST. The pay-per-view concert program, One More Shot, will be distributed by WWE.

Endemol’s offices in the UK and The Netherlands will co-manage the tour’s international digital rights with The Dainty Group, with the companies stating they are “collaborating on plans that will allow fans unprecedented interaction with the ’50 and Counting’ tour experience, more details of which will be revealed in due course.”

“We are extremely proud to be partnering with the world’s greatest rock ‘n’ roll band and the Dainty Group,” said Endemol group president Tim Hincks. “’50 and Counting’ is set to be a phenomenal global celebration of the Rolling Stones and we’ll soon be announcing further plans to make it an interactive experience for fans like no other.”

The band is also the subject of the highly anticipated documentary from Brett Morgen, Crossfire Hurricane, which will air on the U.S. premium cable net on November 15, with a theatrical release for the UK and an airing on BBC2 also on the way.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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