U.S. 3D network 3net has launched an in-house production and distribution arm called 3net Studios, which will produce original 3D and 4K content.
The new division will be based out of Sony Pictures’ Los Angeles headquarters and Discovery Communications’ headquarters in Silver Springs, Maryland. Its projects will be completed in native 3D 4K, 2D 4K, 3D 2K and both 3D/2D HD formats in what the company is calling a ‘TotalD’ production strategy.
Launched in the United States last year, 3net is a joint venture between Sony, Discovery and IMAX. Company president and CEO Tom Cosgrove said 3net Studios will provide high-quality 3D content for broadcast and digital TV, mobile, computers and tablets.
“With the industry now struggling to keep pace with the rapidly accelerating consumer demand for 3D programming across multiple platforms – and now with the evolution of 4K – the formation of a world class production studio to help fill both the 3D and ultra high definition content voids became a logical next step in our evolution as a global player in the entertainment arena,” Cosgrove said in a statement.
The company’s distribution arm will offer 3D and 4K long-form and short-form content across a variety of genres. Its production slate will be announced in the coming weeks.
“We’re seeing a lot of interest particularly in programs that take people on some kind of journey to an exciting, exotic destination. Natural history is a big part of that,” Cosgrove said in a recent interview with realscreen.
Last year, 3net produced more than 200 hours of programming but has not revealed how many hours it will generate going forward. The formation of several 3D outlets created a spike in production of 3D content but the market has levelled off, with services such as Canal Plus and DirecTV pulling out or scaling back their 3D operations.
3net is among the companies that have remained focused on the long-term viability of the medium, bolstered by increasing sales of 3D-enabled television sets.