People/Biz

Arielle Worona to lead M3 Creative Reality

The Burbank, CA-based creative content agency and producer is expanding into the world of non-fiction entertainment through M3 Creative Reality, a new division headed by director of development Arielle Worona (pictured).
October 17, 2012

Burbank, CA-based creative content agency and producer M3 Creative has hired Arielle Worona (pictured) to lead the expansion of its reality division M3 Creative Reality as director of development.

Worona was previously manager of development at 44 Blue Productions, where she worked on OWN’s Married to the Army: Alaska and VH1′s House of Consignment. Before that she was manager of development at Endemol USA’s True Entertainment and served as development coordinator at ABC Media Productions.

In the new role, Worona will work with M3 partner and CEO Andy Meyers to grow the company’s slate of non-scripted content across multiple platforms.

“We have an existing development deal with ITV Studios America and with it going well, we sought out a strong development executive who could complement our existing work and take M3 Creative Reality to the next level,” Meyers said in a statement.

“Arielle has the ability to build content from the ground up. That, combined with M3′s proven ability to execute and promote brands across a variety of platforms, will allow M3 to expand far beyond our roots and succeed as the truly vertically integrated media company we have become.”

The addition of Worona and the reality division is part of branded content and marketing company’s strategy to grow its presence in the world of non-fiction and narrative entertainment. M3 has also formed M3 Creative Film, a production arm behind the forthcoming features John Dies at the End and Apple Cart, M3 Creative Trailers, a feature film advertising unit run by partner/creative director Dave Yocum.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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