Unscripted

“Jungle Gold” opens strong for Discovery

The new series from Raw TV and its big lead-in, the season premiere of Gold Rush, propelled Discovery to the top net in all of TV for men on Friday night, according to the network.
October 31, 2012

Raw TV’s new Discovery series Jungle Gold had a golden debut last Friday, delivering 2.76 million P2+ viewers, according to the network.

The premiere episode, “Culture Shock,” was Discovery’s highest-rated series premiere this year to date in key demos, and was the fifth highest series premiere overall for the network. According to ratings from The Nielsen Company, it was the number two cable original program with a 1.1 rating in adults 18-49, placing it under the season three premiere of Gold Rush.

That program not only proved to be a strong lead-in for Jungle Gold, but also performed quite well in its own right. The season premiere episode, “Million Dollar Season,” drew 4.45 million viewers in P2+, according to Discovery.

The one-two punch of both programs not only resulted in the highest-rated October night in Discovery Channel history, but it also made the net the top TV destination among men in key demos, outperforming broadcast networks as well.

 

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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