Elena Balmont (pictured) has been named general manager of Viacom International Media Networks Russia and CIS, replacing Nicholas Walters, who exits VIMN in December.
Based in Moscow, Balmont will have overall responsibility for leading the operational and strategic management of VIMN’s business in Russia and CIS, currently comprising 11 channels including MTV and Paramount Comedy, which are operated under license through local partner ProfMedia.
She will be charged with seeking out new opportunities to grow the business further in the region. Walters, meanwhile, is departing “to pursue a new entrepreneurial venture” next month, according to VIMN.
Balmont joins VIMN from Content Union, where she was deputy CEO. Whilst there, she was responsible for new business development, ad sales and sponsorship growth, and the rebranding of two channels.
She reports to David Lynn, executive VP and MD of VIMN for the UK, Australia, Russia and Eastern Europe, who said: “Elena’s expert insight and relationships within the Russian market, coupled with her tremendous track record will be instrumental in driving VIMN’s next phase of growth and expansion.”