TV

Banijay Productions France options “Marathon”

Tel Aviv- and London-based Keshet International has sold the rights to reality format Marathon to Banijay Productions France for the French market. (Pictured: Israel's Channel 2 version)
November 9, 2012

Tel Aviv- and London-based Keshet International has sold the rights to the reality format Marathon to Banijay Productions France for the French market.

The aspirational format, which Kuperman Productions has made for a 2013  TX date on Channel 2 in Israel, sees five people with no athletic background training for a marathon in just eight months.

They are assigned a world-class coach, who creates a training program for each participant.

Marathon is an ambitious format with universal themes of fitness, personal battles and triumph against all odds,” said Keren Shahar, Keshet International’s head of distribution and acquisitions. “We have high expectations for the format when it premieres in Israel next year and we are already in advanced discussions with a number of international broadcasters.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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