TV

Banijay Productions France options “Marathon”

Tel Aviv- and London-based Keshet International has sold the rights to reality format Marathon to Banijay Productions France for the French market. (Pictured: Israel's Channel 2 version)
November 9, 2012

Tel Aviv- and London-based Keshet International has sold the rights to the reality format Marathon to Banijay Productions France for the French market.

The aspirational format, which Kuperman Productions has made for a 2013  TX date on Channel 2 in Israel, sees five people with no athletic background training for a marathon in just eight months.

They are assigned a world-class coach, who creates a training program for each participant.

Marathon is an ambitious format with universal themes of fitness, personal battles and triumph against all odds,” said Keren Shahar, Keshet International’s head of distribution and acquisitions. “We have high expectations for the format when it premieres in Israel next year and we are already in advanced discussions with a number of international broadcasters.”

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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