UK broadcaster Channel 5 (C5) has named Ben Frow (pictured) as director of programs, effective February 2013.
A former exec with the British network, Frow returns to C5 after spending the past five years as director of programming for Irish broadcaster TV3, where he oversaw programming, scheduling, promotions and original production for the channel and its digital platform 3e.
In his new role, he will head up all of C5′s content and creative operations, including commissioning and acquisitions. He will report to chief operating officer Paul Dunthorne.
“The last five years in Ireland have been some of the most rewarding of my career, but I’m ready for a new challenge and the opportunity to re-join Channel 5 was simply too good to resist,” he said in a statement.
During his time at TV3, Frow launched TV3 Productions and grew the viewership of 3e. From 2004 to 2007 he was controller of features and entertainment for C5, developing series such as The Diet Doctors, The Farm, Cosmetic Surgery Live, The Joan Rivers Position and The Hotel Inspector.
Prior to that he was head of factual entertainment and features for UK broadcaster Channel 4, where he developed shows such as Ramsay’s Kitchen Nightmares, Property Ladder, Jamie’s Kitchen, Sex Tips for Girls and How Clean Is Your House, and also worked in various producer roles for ITV, GMTV, BBC1 and BBC2.