Formats

“Trust” lands three Arabic versions

Banijay International has signed a multi-territory license deal for its game show format Trust (pictured), which will see three local versions produced in Lebanon, Saudi Arabia and Egypt.
November 14, 2012

Banijay International has signed a multi-territory license deal for its game show format Trust (pictured), which will see three local versions produced in Lebanon, Saudi Arabia and Egypt.

Beirut-based I-deas TV Productions will produce all three versions, each in a different Arabic dialect and presented by a local host. They will air in primetime on Future TV in Lebanon, Rotana Khaligia in Saudi Arabia and Rotana Egypt.

Each 20 x one-hour version of Trust, which will be known by a different name in each dialect, will be filmed in Beirut ahead of its December airdate.

Trust sees two strangers working together to answer trivia questions, before the game turns into a face-to-face round and the two become opponents.  The format was created by Banijay Group company Air Productions and Banijay Creative Factory.

“This is the first time a format has been produced in three different Arabic dialects and we are very excited by the challenge,” said I-deas TV’s owner and CEO Abdel Fatah Elmasry. “Viewers want to feel that they are part of the game in their own country and Trust enables us to deliver a truly bespoke entertainment experience.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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