Formats

“Trust” lands three Arabic versions

Banijay International has signed a multi-territory license deal for its game show format Trust (pictured), which will see three local versions produced in Lebanon, Saudi Arabia and Egypt.
November 14, 2012

Banijay International has signed a multi-territory license deal for its game show format Trust (pictured), which will see three local versions produced in Lebanon, Saudi Arabia and Egypt.

Beirut-based I-deas TV Productions will produce all three versions, each in a different Arabic dialect and presented by a local host. They will air in primetime on Future TV in Lebanon, Rotana Khaligia in Saudi Arabia and Rotana Egypt.

Each 20 x one-hour version of Trust, which will be known by a different name in each dialect, will be filmed in Beirut ahead of its December airdate.

Trust sees two strangers working together to answer trivia questions, before the game turns into a face-to-face round and the two become opponents.  The format was created by Banijay Group company Air Productions and Banijay Creative Factory.

“This is the first time a format has been produced in three different Arabic dialects and we are very excited by the challenge,” said I-deas TV’s owner and CEO Abdel Fatah Elmasry. “Viewers want to feel that they are part of the game in their own country and Trust enables us to deliver a truly bespoke entertainment experience.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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