Formats

“Trust” lands three Arabic versions

Banijay International has signed a multi-territory license deal for its game show format Trust (pictured), which will see three local versions produced in Lebanon, Saudi Arabia and Egypt.
November 14, 2012

Banijay International has signed a multi-territory license deal for its game show format Trust (pictured), which will see three local versions produced in Lebanon, Saudi Arabia and Egypt.

Beirut-based I-deas TV Productions will produce all three versions, each in a different Arabic dialect and presented by a local host. They will air in primetime on Future TV in Lebanon, Rotana Khaligia in Saudi Arabia and Rotana Egypt.

Each 20 x one-hour version of Trust, which will be known by a different name in each dialect, will be filmed in Beirut ahead of its December airdate.

Trust sees two strangers working together to answer trivia questions, before the game turns into a face-to-face round and the two become opponents.  The format was created by Banijay Group company Air Productions and Banijay Creative Factory.

“This is the first time a format has been produced in three different Arabic dialects and we are very excited by the challenge,” said I-deas TV’s owner and CEO Abdel Fatah Elmasry. “Viewers want to feel that they are part of the game in their own country and Trust enables us to deliver a truly bespoke entertainment experience.”

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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