Matt Farber (pictured), founder of U.S. cable net Logo, is launching a YouTube channel in January, Gwist, which will feature programming geared towards the LGBT and like-minded audience.
According to the channel, “Gwist” stands for “TV with a Gay Twist,” and will feature short-form series featuring a raft of LGBT talent and gay YouTube stars.
“An online video network is a natural next step in the evolution of gay media and entertainment”, said Farber in a statement. “The social media, on demand, and universal distribution aspects of online and mobile video are perfectly suited for niche programming. With broadcast and cable networks becoming more homogenous in order to reach the broadest audience, and online video consumption reaching critical mass, the time feels right for Gwist.”
“We want producers and talent to see Gwist as a creative playground to showcase programming with a gay twist, and look forward to helping them find a home for their work,” he added. Producers looking for more information on how to pitch to Gwist can visit gwist.tv for details.
The channel has already lined up brand integrations with Bud Light, Orbitz, and tourism marketing organization the Atlantic City Alliance. Those integrations, as well as other production and creative services, will be developed and produced by television brand integration and production agency Bark Bark, of which Farber is a partner.
Non-fiction and unscripted entertainment content on the channel will include panel discussion show Gwissues with Howard Bragman; The Untitled Spousal Equivalent Game with Judy Gold (w/t), featuring the acclaimed comic; and Love ‘n’Mo, billed as “a gay girls guide to sex and relationships for straight men” featuring WNBA star Margot Clark.