Style Media as commissioned Styled to Rock, a fashion competition series that will be executive produced by and star pop star Rihanna (pictured).
The 10 x 60-minutes series will challenge designers hand-picked by the “Umbrella” star to create unique pieces for A-list celebrities. A coproduction between Shed Media US, Overbrook Entertainment and Marcy Media Films, the series will premiere on the U.S. cable network in 2013.
Rihanna recently executive produced and appeared in a British version of the show, which aired on Sky Living last summer.
The series will launch with a nationwide search on StyleNetwork.com for 12 contestants that will be mentored on-air by fashion industry experts as they design an original creation for the weekly celebrity guest, who will in turn select the winning piece for that week. The losers will then reconvene with the mentors to decide who is eliminated.
“On the heels of our successful network re-brand, Styled to Rock and Style’s new partnership with Rihanna will reinvent the fashion competition genre, fueling our viewers insatiable appetite for all things style,” network president Salaam Coleman Smith said in a statement.
“Fashion has always played an integral part in my life and career,” Rihanna added. “I am so excited to partner with Style Network and share my creative insight with these 12 designers and give them this opportunity to showcase their work.”
In addition to Rihanna, the executive producers on the series are Nick Emmerson and Dan Peirson of Shed Media US, James Lassiter from Overbrook and Jay Brown of Marcy Media Films. Sarah Weidman and Merah Chung will executive produce for Style.