“Origins of Love” format heads to Sweden

TV3 Sweden will begin airing a local version of Banijay International's reality dating format Origins of Love (pictured) next spring.
December 6, 2012

TV3 Sweden has commissioned a local version of Banijay International’s reality dating format Origins of Love (pictured).

The network has ordered an 11 x 60-minutes season that will be produced by Banijay Group company Nordisk FilmTV to air next spring.

Origins of Love sees singles of immigrant descent returning to the “old country” to find love. Interested singles from their families’ home countries write letters to the show’s participants, and after eight potential suitors are chosen, those eight travel to the participant’s country to vie for his or her affection. The Swedish version will feature single men living in the United States.

“With Origins of Love we have discovered a really worthwhile and topical twist on the dating genre – it speaks to a modern audience and offers a solution for a very modern problem,” said Luci Burnley, Banijay’s sales and acquisitions manager, in a statement.

A second, 12 x 60-minutes season of the show will launch in the first quarter of 2013 on TV2 Norway, and a Ukrainian version will begin airing on channel 1+1 around the same time.

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Jillian Morgan is a staff writer at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.