TV

MTV Russia to close in May

MTV Russia, a joint venture partnership between Viacom International Media Networks and ProfMedia, will end its run in May next year.
December 11, 2012

MTV Russia, a joint venture partnership between Viacom International Media Networks (VIMN) and ProfMedia, will end its run in May next year.

The two companies have agreed to dissolve their partnership, which began in 2007, in a mutual decision. In 2007, Viacom licensed MTV Russia and VH1 Russia to ProfMedia in a deal that was reported to be worth US$360 million.

VIMN will continue to air its other channels, MTV Hits, MTV Dance, MTV Rocks, Nickelodeon, Paramount Comedy and MTV HD, in Russia.

Meanwhile, a channel named Pyatnitsaa, focusing on youth, information and entertainment, will take MTV Russia’s place.

“The two companies have enjoyed a long and fruitful collaboration since 2007, most recently celebrating year-on-year ratings gains for MTV in 2012,” said a joint statement from VIMN and ProfMedia. “Russia remains a critically important market to VIMN, and they’re currently exploring many opportunities for MTV.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search