Beth Hoppe, most recently vice president of general audience programming at American pubcaster PBS, has been promoted to chief programming executive and general manager, general audience programming, reporting to PBS chief operating officer Michael Jones.
The promotion is part of a management restructuring that will see previous programming head John Wilson take on a new role as senior vice president, pledge strategy and special projects. Wilson, who has been with PBS since 1994, will also report to Jones.
“As we continue to execute on our strategic plan to revitalize our content, strengthen stations, and encourage innovation, we are evolving our structure to better enable us to execute against our priorities and capitalize on opportunities,” said Jones in an internal memo announcing the changes.
Regarding Hoppe’s contribution to the pubcaster since her arrival in 2011, Jones said that the former Discovery Studios and Optomen Productions exec “has been instrumental in implementing PBS’ primetime strategy, building on our strengths and commissioning new programming working with producers, partners, and funding sources.”
As for Wilson’s new role, Jones said the former programming chief “is the perfect person to build on the experiments undertaken this year to reshape our pledge programming and will continue to work closely with PBS colleagues, producers and stations to develop these plans.”
Hoppe’s direct reports include Donald Thoms, vice president, programming overseeing arts, drama and independent film who is also now tasked with leading talent development; Mike Kelley, named programming executive and vice president of content and business affairs; Bill Gardner, who oversees science, history and natural history programming as senior director, programming; Joe Campbell, VP of fundraising programming, who will also work with Wilson in his new capacity; Shawn Halford, senior director, program scheduling; Lynn Seymour, senior director, content special projects; and Andy Halper, news and public affairs programming.