NBC Sports Network in the U.S. is to air Star Spangled Sundays, a four-part special about the rise in popularity of the NFL, beginning January 8.
Produced by Ross Greenburg Productions and NFL Films, the special documents how the National Football League went from being a money-losing sport in the late 1940s to one of the most powerful sports entities, with its players making tens of millions of dollars per year.
The episodes – featuring interviews with NFL commissioner Roger Goodell; team owners including Dallas Cowboys owner Jerry Jones and New England Patriots owner Robert Kraft; NBC commentator Bob Costas; and former NFL players – tell the story of how the rise of the NFL was due in part to good business decisions.
The first episode, entitled “Rise of a Colossus,” focuses on how the new medium of television helped the rise of the NFL; while “Labor Pains’ looks at how players and owners worked to create labor peace. “Brand NFL” looks at how the league became a year-round revenue-generating business, while “Super Sunday” looks at the Super Bowl.