Diving formats head to China, Italy

Eyeworks' Celebrity Splash format is heading to China, while Banijay International's Stars In Danger: High Diving (pictured) is set for an Italian version.
January 10, 2013

Eyeworks’ Celebrity Splash format is heading to China, while Banijay International’s Stars In Danger: High Diving (pictured) is set for an Italian version.

Zhejiang TV has become the first broadcaster in China to license the Celebrity Splash format from Eyeworks, and will produce 13 episodes to air this year. Celebrity Splash sees celebrities compete in a live diving competition in front of an audience, attempting back flips, somersaults and more in hopes of dazzling the judges.

Zhejiang TV plans to make the Chinese version of Celebrity Splash a flagship show for the network, along with China Dream Show and The Voice of China.

“With China being so well-known for its Olympic diving, we already have a significant number of stars seeking to participate and a wonderful audience awaiting their performance,” said Du Fang, vice president of Zhejiang Satellite TV.

This is the latest deal for the Eyeworks format, after Telefe in Argentina signed up to produce a local version, while ITV1 launched its version last week.

In other diving format news, Banijay International has inked a deal with Ambra Multimedia for an Italian version of Stars in Danger: High Diving for Mediaset. The four-part series will air this year under the title Stasera Mi Tuffo (“Tonight I’m Gonna Dive”), while casting of the hosts and contestants is under way.

Stars in Danger: High Diving follows a group of celebrity contestants as they train to learn a series of Olympic-style dives. A judging panel whittles down the finalists until one champion emerges.

This is the fifth license deal for Stars in Danger: High Diving in the past three months, with V Canada, Fox in the U.S., Jiangsu Satellite Television China, TV2 Norway and TV3 in Sweden all producing local adaptations.

“Non-scripted primetime entertainment continues to be driven by formats that put celebrities in funny and challenging situations and in doing so provide viewers with a new level of intimate insight into their personalities,” said Karoline Spodsberg, managing director of Banijay International.

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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.