ITV Studios Global Entertainment and Indian broadcaster Star TV have struck a deal for a 40 x 30-minute local series of Come Dine With Me, marking the format’s first locally-produced appearance in Asia.
The ITV Studios format, originally commissioned by Channel 4 in the UK, will now be seen in 36 international territories. The local version for India will be produced by Miditech, which has offices in Mumbai, Delhi and Bangalore.
“Come Dine With Me has proven to be a huge hit with audiences around the globe,” said Augustus Dulgaro, SVP, Asia Pacific, ITV Studios Global Entertainment, in a statement. “This deal with Star marks the arrival of Europe’s most-watched TV format in Asia, where we believe it will be equally as popular with viewers.”
The deal was brokered by Elsie Choi, senior sales executive for Southeast Asia, pan-Asia and India for ITV Studios Global Entertainment.