TV

“Come Dine With Me” heads to India

ITV Studios Global Entertainment and Indian broadcaster Star TV have struck a deal for a 40 x 30-minute series, marking the format's first appearance in Asia.
January 18, 2013

ITV Studios Global Entertainment and Indian broadcaster Star TV have struck a deal for a 40 x 30-minute local series of Come Dine With Me, marking the format’s first locally-produced appearance in Asia.

The ITV Studios format, originally commissioned by Channel 4 in the UK, will now be seen in 36 international territories. The local version for India will be produced by Miditech, which has offices in Mumbai, Delhi and Bangalore.

Come Dine With Me has proven to be a huge hit with audiences around the globe,” said Augustus Dulgaro, SVP, Asia Pacific, ITV Studios Global Entertainment, in a statement. “This deal with Star marks the arrival of Europe’s most-watched TV format in Asia, where we believe it will be equally as popular with viewers.”

The deal was brokered by Elsie Choi, senior sales executive for Southeast Asia, pan-Asia and India for ITV Studios Global Entertainment.

 

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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