TV

“Come Dine With Me” heads to India

ITV Studios Global Entertainment and Indian broadcaster Star TV have struck a deal for a 40 x 30-minute series, marking the format's first appearance in Asia.
January 18, 2013

ITV Studios Global Entertainment and Indian broadcaster Star TV have struck a deal for a 40 x 30-minute local series of Come Dine With Me, marking the format’s first locally-produced appearance in Asia.

The ITV Studios format, originally commissioned by Channel 4 in the UK, will now be seen in 36 international territories. The local version for India will be produced by Miditech, which has offices in Mumbai, Delhi and Bangalore.

Come Dine With Me has proven to be a huge hit with audiences around the globe,” said Augustus Dulgaro, SVP, Asia Pacific, ITV Studios Global Entertainment, in a statement. “This deal with Star marks the arrival of Europe’s most-watched TV format in Asia, where we believe it will be equally as popular with viewers.”

The deal was brokered by Elsie Choi, senior sales executive for Southeast Asia, pan-Asia and India for ITV Studios Global Entertainment.

 

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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