Jane Pauley, former co-anchor of NBC’s Today and currently a contributor to the series, will host two specials on American cable net RLTV examining the current state of the baby boom nation.
Boomers 2.0: A Generation Re-Imagined, premiering on January 31 at 9 p.m. EST and re-airing on February 7, will examine how baby boomers are reinventing themselves in various areas, including career, leisure and multi-generational caretaking. The Rethink 50+ Town Hall, meanwhile, will air on February 7 at 9 p.m. EST and focus on how media and marketers currently regard the demographic, and will feature guests from the television research sphere, including CBS chief research officer, David Poltrack, and NBC research president, Alan Wurtzel.
The latter subject was also explored during “Bringing In the Boomers,” a standing-room-only panel at last year’s Realscreen Summit moderated by RLTV’s SVP of programming and production, Elliot Jacobson. RLTV’s programming is specifically designed for the 50+ demo.
The two specials are produced in partnership with non-profit organization AARP. Boomers 2.0 is produced by Peacock Productions, while Rethink 50+ Town Hall is produced by Jay Garfinkel and filmed at ABC’s Times Square Studios in New York.
“Boomers control 75 percent of the wealth in this country, and it is clear that this discerning age group intends to redefine aging, keep spending money and doing interesting and fulfilling things for many years to come,” said RLTV president and CEO, Paul FitzPatrick, in a statement. “We are honored to join with AARP in these television events to draw attention to boomers’ continuing influence and relevance.”