Distributor ITV Studios Global Entertainment (ITVS GE) has named Craig Bohland (pictured) as VP of sales for the United States and Canada, starting in February.
Formerly the sales planning and product manager for NBC Universal (NBCU), he will be responsible for managing broadcaster relationships and developing new business in North America.
Prior to working for NBCU, he held sales roles at Comcast International Media Group, Comcast Studios for Canada and at cable networks E!, Style, G4, Golf Channel and Versus.
“With his wealth of experience I have no doubt he will continue to build on our existing relationships as well as strengthen our sales operations in the U.S. and Canada,” said Tobias de Graaff, ITVS GE director of global TV distribution, in a statement.
Bohland will be based in the company’s Los Angeles office.