Multi-platform health and wellness network Veria Living has appointed Joseph Cho (pictured) for the newly created position of vice president of digital.
Cho will be based in Veria Living’s New York headquarters and report to GM Paul Cestari, effective immediately. Cho was previously the senior product manager for BlackMarket’s luxury men’s fashion from UrbanDaddy, the product visioneer for social gaming and digital content distribution networks at NetCommerce, and VP of product development at DB Direct.
“Joe comes to Veria Living with a strong track record of managing high performance cross-functional teams,” said Cestari. “As we look to expand our brand, his extensive background in leading digital projects from conception to end makes him a welcome addition.”