Lori Conkling is the first hire for NBCUniversal’s newly formed area focused on cross-platform content and digital strategy across mobile, social and the web, and will serve as EVP of strategy and business development.
Formerly A&E Networks’ EVP of distribution, Conkling will be tasked with developing a business strategy for NBCU’s new and existing digital businesses, with a focus on mobile. She will report to Lauren Zalaznick, EVP of NBCUniversal, who was recently promoted to lead the group.
Conkling will also concentrate on content windowing and measurement.
During her five years at A&E Networks, she oversaw distribution strategy across multiple platforms, and prior to that served as VP of national accounts at Disney and ESPN Media Networks.
“Lori is a key hire for the company’s newly dedicated effort to drive growth through monetization of our innovative content across all platforms in new and transformative ways,” said Zalaznick in a statement. “She brings high level, macro thinking and a deep understanding of today’s consumer and customer landscape.”