TV

Endemol inks “Familiar” deals in Central and Eastern Europe

Endemol has sold entertainment format Your Face Sounds Familiar into Russia, Greece, Cyprus, Bulgaria and Estonia.
February 25, 2013

Endemol has sold entertainment format Your Face Sounds Familiar into Russia, Greece, Cyprus, Bulgaria and Estonia.

Created by Endemol Spain, the format sees well known personalities taking on a new identity as a music performer, with the risk that their transformation could be into someone older, younger, or the opposite sex.

Channel One in Russia has ordered the format to air during primetime in March, while Your Face Sounds Familiar has also been commissioned for its first series in Greece and Cyprus on Antenna, Nova TV in Bulgaria, and  TV3 in Estonia.

The new commissions will air later this year in primetime. The format has sold to 19 countries in total across Europe, Latin America and Asia.

Your Face Sounds Familiar is proving to be a ratings winner for broadcasters in Central and Eastern Europe,” said Marina Williams, Endemol’s CEO of Central and Eastern Europe and MENA regions. “This latest deal to bring the format to Russia and new territories in the region further cements the show’s position as Endemol’s next big international hit.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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