Endemol has sold entertainment format Your Face Sounds Familiar into Russia, Greece, Cyprus, Bulgaria and Estonia.
Created by Endemol Spain, the format sees well known personalities taking on a new identity as a music performer, with the risk that their transformation could be into someone older, younger, or the opposite sex.
Channel One in Russia has ordered the format to air during primetime in March, while Your Face Sounds Familiar has also been commissioned for its first series in Greece and Cyprus on Antenna, Nova TV in Bulgaria, and TV3 in Estonia.
The new commissions will air later this year in primetime. The format has sold to 19 countries in total across Europe, Latin America and Asia.
“Your Face Sounds Familiar is proving to be a ratings winner for broadcasters in Central and Eastern Europe,” said Marina Williams, Endemol’s CEO of Central and Eastern Europe and MENA regions. “This latest deal to bring the format to Russia and new territories in the region further cements the show’s position as Endemol’s next big international hit.”