Unscripted

FremantleMedia creates digital and branded division

Keith Hindle (pictured), most recently CEO for the Americas at FremantleMedia Enterprises, will head up the department out of New York.
March 5, 2013

FremantleMedia has created a digital and branded entertainment division, and has appointed Keith Hindle as its CEO.

Hindle, most recently CEO, Americas for FremantleMedia Enterprises, will oversee the American Idol producer’s multi-platform business, crafting and leading its digital and branded entertainment strategy going forward. He will also sit on the operating boards of Fremantle-owned gaming company Ludia and transmedia prodco @radical.media.

“The creation of our new digitalĀ & branded entertainment function and Keith’s appointment as its CEO underlines our clear focus on furthering FremantleMedia’s position in this space,” said Cecile Frot-Coutaz, CEO of FremantleMedia, in a statement. “Keith has unparalleled knowledge of our company and brands, with formidable expertise in crafting and driving commercially successful digital, sponsorship and interactive strategies in the world’s largest TV markets. I’m delighted that he has agreed to take on this new role and spearhead the ongoing development of this crucial part of our business worldwide.”

In his previous role, overseeing the Americas businesses for FME, Hindle led the multi-platform sponsorship deals for FremantleMedia programs such as American Idol (Ford, Coke and AT&T) and X Factor (Pepsi and Verizon). Prior to that role, he worked with the prodco in London and Germany, where he managed international M&A activity.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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