TV

ITVS GE to bring “Magical Mystery Tour” to MIPTV

ITV Studios Global Entertainment is launching seven new formats, including Magical Mystery Tour, Cook Me the Money (pictured), The Big Quiz and Great Getaway, in the South of France next month.
March 15, 2013

ITV Studios Global Entertainment (ITVS GE) is launching seven new formats, including Magical Mystery Tour, Cook Me the Money (pictured), The Big Quiz and Great Getaway, at MIPTV in Cannes.

Pissed Off, a format from ITV Studios Nordic for YLE, takes five celebrities known for their short tempers and gives them a Negativity Test to complete and virtual coaching from professional mentors. The format sees if the celebrities’ outlooks have changed, and also offers an online version of the virtual health coach programs.

12 Yard’s Magical Mystery Tour for Channel 4 sees a group of strangers with varying ages and backgrounds brought to exotic destinations from around the globe. Where they’re going and how they’ll get there is always a surprise, and the format includes challenges, where a traveler can earn magical upgrades or mystery punishments.

In another 12 Yard format, Average Celebrities is hosted by a well-known entertainer, and sees two contestants compete in comedy quiz with the help of a panel of famous celebrities. The program reveals how much the celebrities know, or don’t know, about everyday trivia.

Other MIPTV offerings include Shiver format Cook Me the Money, produced for ITV, where contestants take a set budget, food van, and secret ingredient, and try to sell the most money to the paying public; ITV Studios’ The Big Quiz, where rival teams from two shows play a quiz;  The Great Getaway, where three families try to win holidays; and SO TV’s School’s Out, where three celebrities play Q&A games based on school knowledge.

The titles join ITV Studios’ new format catalog, which also includes Knickerbockerglory’s Boom Town, The Garden’s Keeping The Nation Alive, and ITV Studios’ The Big Reunion.

“Our portfolio spans a variety of genres that transcend boundaries and are sure to appeal to broadcasters around the world,” said Mike Beale, director of international formats for ITV Studios.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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