People/Biz

Si Entertainment hires Abby Ellis in sales role

Ellis, who has considerable experience as a freelance producer, is the Toronto-based company's new sales executive for Latin America and Asia.
March 19, 2013

In the build-up to April’s MIPTV Toronto-based Si Entertainment has announced the hiring of Abby Ellis as its new sales executive representing Latin America and Asia.

Ellis has amassed experience as a freelance producer working regularly with companies such as Cheval Noir and Gordon Grake Inc. on the unscripted series Pick a Puppy, Solange Attwood, Si’s VP of international sales and development, explained to Playback. (Si distributes Pick a Puppy.)

The company also announced that it has added the factual series Rebel Without A Kitchen (13 x 30 minutes, HD) to its catalog. Produced by General Purpose Pictures for Travel + Escape, it follows host Matt Basile, (a.k.a. Fidel Gastro) and an army of followers who are riding the wave of the street food movement.

“I’m delighted with our continued growth, both in the high caliber content we are acquiring across unscripted genres, and the addition of executive Abby Ellis who brings a real understanding of the evolving content needs of her clients,” said Attwood in a statement.

(From Playback Daily)

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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