ITV orders doc on music compilation series

ITV has commissioned a one-hour documentary about the history of music compilation series Now That's What I Call Music, from UK indie Reef Television.
March 21, 2013

British broadcaster ITV has commissioned a one-hour documentary about long-running music compilation series Now That’s What I Call Music, from Reef Television.

Due to air this summer, The Story of Now (working title) will recount the history of the compilations, which have sold more than 100 million copies in the United Kingdom and Ireland, while also chronicling the evolution of music formats from vinyl to CD and digital downloads.

Producers have negotiated exclusive access to the series’ archive, the artists featured on the compilations and the people behind the brand from record label EMI.

“Every Now album evokes particular points in people’s lives,” said Claire Zolkwer, ITV’s commissioning editor for comedy entertainment, in a statement. “This show will take our viewers back through the soundtrack of their lives and help them relive many special moments.”

The doc will be executive produced by Reef head of specialist factual Ben Weston and directed by Matt O’Casey, the director of BBC2′s two-part Queen documentary, Queen – Days of Our Lives.

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Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.