Distributor Eccho Rights has sold game show format Hide and Seek to Santa Monica-based T Group Productions, which aims to coproduce an American version of the show with Jack Black’s Electric Dynamite.
The Hide and Seek format sees a family who hides in their home, while a celebrity seeks them out. The family use any means possible to stay hidden, using false walls, costumes and booby traps, in order to win the prize money.
The Japanese format, originally made for TV Tokyo, will be shopped to U.S. networks by T Group in the next few weeks.
“T Group and Jack Black’s Electric Dynamite are the perfect match for this high-energy, exhilarating show and we are really looking forward to working with them both,” said Mia Engström, director of sales and acquisitions at Eccho Rights. “We anticipate this to be the start of an ongoing relationship between Eccho Rights and T Group.”
“As I was looking to expand T Group’s level of reach into international territories and business development, this opportunity to work with Eccho Rights served as a perfect synergy, allowing both parties the benefit of gaining strong formats for international and domestic sales,” added Jennifer Daly, president at T Group.