TV

“Four Weddings” lands in Germany, Russia, Romania

ITV Studios Global Entertainment has sold the Four Weddings format into three territories, with ITV Studios Germany commissioned to produce the format for VOX.
March 26, 2013

ITV Studios Global Entertainment has sold the Four Weddings format into three territories, with ITV Studios Germany commissioned to produce the format for VOX.

Premiering in May, the German version of the wedding format will be known as 4 Hochzeiten und eine Traumreise, and follows a 10-episode pilot series which launched on the channel in December.

Four Weddings puts four brides together as each attends the other’s wedding, and they compete to have the best overall wedding to win a prize.

ITVS GE also sold Four Weddings to Russia’s Ren TV, with Studio Pelican producing a 10 x one-hour series to air in April; and Romania’s Pro TV, which has tapped Mediavision to produce an 8 x one-hour series for TV Acasa, to air in September.

The deals, brokered by ITVS GE’s VP of EMEA South and East Jennifer Ebell, mark the first time the format has been produced in Russia and Romania.

“The combination of the universal experience of marriage with a gripping competition factor means Four Weddings has proven popular with audiences around the world,” said Mike Beale, director of international formats for ITV Studios.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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